How to write a job description for your travel role

Today’s candidate-led market in the travel sector requires companies to stand out from the crowd if they have any hope of attracting only the very best travel candidates.

One of the key elements to standing out when trying to fill your travel role is to write a good job description.

An effective job description should attract relevant, high-quality travel candidates, reducing the need to waste time with unsuitable applications. It is also often imperative to reach these quality travel candidates before your competition.

Taking the time to create an accurate and informative job description for your travel role will be invaluable in the ongoing attraction, hiring and retention of travel staff.

Here are my top tips when compiling a good job description:

  1. It is always worth picturing your ideal candidate before sitting down to write a job description. Start by listing all critical qualities you’re looking for in an ideal travel candidate. Be specific, but also realistic – attract the right level of experience/qualifications while keeping in mind your salary boundaries and competition.
  2. Have a look at job postings for similar travel positions. Use this information to determine how your travel role can stand out, and attract the attention of the right talent.
  3. When writing your job description, it makes sense to ask the staff who have actually had experience of the role previously. What attracted them to the role, what information would they have found useful in the beginning?
  4. When structuring a description for any travel job, you should include a brief overview of the rolereporting lines, a list of key responsibilities and tasks and finally the skills and qualifications needed to perform the role. It is also important to include the phrase “and other duties as required” in the job description. This phrase gives the role a little flexibility so that the employee can work outside the box as needed.
  1. Finally, the job description is also a perfect place to show what it’s like to work at your travel company. Share some key information about the company culture – what type of people you’re looking to add to your team and why they should join your travel business.

It goes without saying that you should always check read your job description for errors, or to find ways of enhancing it. The following guidelines will also help to improve its impact:

  1. Use bullet points to help focus the reader’s attention.
  1. Use keywords to help your job description show up on the first page of search engines. Think about the words and phrases that applicants would use to search for your listing and include them in the job title and throughout the description.
  2. Include the name of the hiring manager or recruiter as well as an email or mail address so that applicants know where to send in their resume and application.
  3. Make sure that your job description is concise. You want to include enough information to give a good overall picture, but not too much that your applicant switches off. Aim to keep it under 700 words (or 2 pages long), if possible.
  4. Try to avoid using stereotypical and obvious phrases in your description e.g. “we offer a fast-paced or dynamic working environment”, or “seeking highly motivated self-starters”. These sorts of phrases are becoming overused, and as such you may attract better travel professionals with a more personal and individual approach which better reflects your company and role.

It is also important to remember that organisations are constantly evolving, so for job descriptions to reflect changing requirements, they should be reviewed and if necessary amended on a regular basis.

For assistance with creating a job description or if you have a recruitment need, please contact