Should you introduce an employee satisfaction survey?

When staff are unsatisfied in their job, or unhappy with their employer, organisations can suffer in several ways. In this candidate-driven travel market it is vital to keep your best assets happy. Your staff are exposed to great travel job opportunities every day. But all too often, the first time an employer is aware their staff are unhappy is when they hand in their resignation. Unfortunately, at this stage it is usually too late to rectify. Better to get problems brought to the surface early with an employee satisfaction survey.

There are many reasons why employees may be unhappy in their jobs. Some may not get along with their management or co-workers. Others may feel undervalued by a lack or recognition or adequate pay. Do you know if your employees are satisfied in their roles? If not, finding out doesn’t have to be difficult – often, all you need to do is ask.

To improve employee engagement and strengthen your position in the market, you would be wise to consider rolling out an employee satisfaction survey at regular intervals. This could be once a year or even once a quarter, depending on your organisation. These surveys can be administered electronically and anonymously to ensure employees are able to share their thoughts confidentially.

So, what questions should be on your employee satisfaction survey? Here are some of my top suggestions:

  1. Do you enjoy our company culture? The top factors related to employee happiness turn out to be the intangible ones: interpersonal relationships, culture, and work environment.
  2. Do you feel valued? Make employee recognition a top priority if you want your employees to be happy.
  3. Do you find your work meaningful? If your employees don’t find their work meaningful, they are unlikely to be engaged.
  4. Do we give you the tools and technologies to do your job well? Work can be frustrating if you are constantly on the phone to IT, trying to sort out your outdated programmes and tools.
  5. Do you believe you are offered adequate career development? If you don’t support career growth, your employees may not stick around long-term.
  6. Do your superiors communicate company news in a timely manner? Nobody likes to be blindsided by important news that affects their jobs. If management is unable to communicate effectively, employees will not feel valued.
  7. Do you think that the workload is distributed evenly across the team? This is an important one as according to our research, nearly 70% of workers believe there is not enough time in the week to get all their work done. It’s one thing if the team is overstretched but quite another if certain members are carrying others.
  8. Do you feel part of the team? Co-worker relationships are often a major factor in job satisfaction. It is difficult to feel truly satisfied at work if you don’t feel comfortable with your colleagues.
  9. Are your job responsibilities clearly defined? When job roles keep changing or are not clearly defined, the confusion this causes can be demotivating.
  10. Do your managers value your feedback? It can be disheartening to work for an employer who never asks your opinions or ideas. This can lead your employees feeling undervalued and unappreciated.

While the results of such an employee satisfaction survey may reveal a few unwanted surprises, they will give you a valuable insight into your employee’s satisfaction levels. This in turn will enable you to overcome any manageable issues and can assist in retaining your valuable travel employees.

What questions would you include in this list? Let me know in the comments below.