How hospitality technology companies are disrupting the industry
I have been working with several start-ups and hospitality technology companies this year. I’ve seen a lot of fascinating changes taking place at breakneck speed – these companies are shaking up the industry.
Take OYO, for example. Within just 6 years of operating, this Indian-owned company are now the third-largest hospitality chain in the world and growing, operating everywhere from Guangzhou to Glasgow. Their unique business model combines hospitality technology with franchise and self-operated business, and they’re also diversifying into rooms and work spaces for hire. They just don’t stop expanding what they can do, and it’s all powered by technology.
Hospitality companies – or those that are keeping up – are branching out; it’s no longer just about hotels. Apps are created to book beds, pods, rooms and work spaces. Working with these forward-thinking companies to find talent has been an invigorating experience.
Hospitality technology companies seek dynamic employees
The hospitality technology companies I’m working with tend to look for candidates who don’t clock watch, are energetic and think outside the box. They want people to match their fast-paced, dynamic, and rapid career-ladder growth image. They don’t shy away from people who have moved quickly from job to job as long as they can see it’s for progression.
Hospitality technology is enjoying rapid growth. HEDNA, the Hotel Electronic Distribution Network Association, a global forum dedicated to the advancement of hospitality distribution through strategic collaboration and knowledge sharing, is on the case. They run conferences covering everything from how to best use user-generated content (UGC) such as online guest reviews to determine your ROI, to helping hospitality companies improve their online reputation, gain more online visibility, and ultimately generate more bookings and revenue.
In hospitality, Electronic Distribution (ED) is another key area. it encompasses all electronic channels of distribution. These include global distribution systems (GDS), such as Amadeus, and its evolution, over-the-air updates (OTAs), and many other web booking systems.
I started my career in hospitality management and the development over the years of hospitality technology systems is outstanding. PMS (property management systems) and RMW (revenue management systems) are in growth and are now essential. These not only require driven well-trained staff who are comfortable with the new technology but an army of travel IT and tech talent, too.
I’m not saying that the tour operator is dying out – the good ones, those that offer a service that’s above and beyond are still in the game. But they all need to be onboard with tech. Customers want the 24-hour connection of Apps, and accessibility to booking, cancelling, paying and organising online. They want to be able to compare and contrast pricing online, see images, and book without any hassle. The message is get teched up, polish up your team, and step into the future.
If you’re looking for new opportunities in hospitality tech, or need the best travel talent in the hospitality sector, connect with Fi on LinkedIn here.