Don’t damage your personal brand

“Branding is what people say about you when you’re not in the room” – said Jeff Bezos, founder and CEO of once. The same is true for your personal brand, and when you work within an industry as small as travel, that room isn’t all that big.

How would you like to be seen by others who matter? I would argue, in fact, pretty much the same as by others who you think don’t. One day, they may just matter, or know someone who in your view already does.

Which brings me to the importance of acting ethically and professionally when you (need to) drop out of the travel job search process for whatever reason.

If an employer was impressed enough by your CV to interview you or extend an offer of employment, you have made an impact on them and your name, and personal brand, will be memorable.

When travel candidates suddenly drop out of the process with little or no communication, they become instantly more memorable for all the wrong reasons.

Of course, it’s quite understandable to accept a counter travel job offer. What is potentially damaging to your personal brand is when you don’t act with a level of courtesy and call or email to explain.

And by an explanation, I don’t mean simply saying you’ve changed your mind. When all parties have spent significant time interviewing, it is a good idea to respond to any request for further information.

Prospective employers are not going to be unreasonable and will want to know how they can improve their offering to attract and retain talent like you. You never know the discussion could be highly beneficial and worthwhile to both parties. 

It’s acceptable to change your mind if you feel that a travel role you have applied for is no longer attractive. It is unacceptable to fail to turn up for an interview or your first day of employment without extending any explanation.

What would you think of somebody who acted that way if you were the interviewer? Can you afford to have negative comments against your name?

Your commitment is our commitment. Don’t damage your personal brand. It’s integral to your career, life and development.